Quality in Foresight

Literate. Numerate. Futurate. What is futurate? It's not prediction. Once you acknowledge complexity and VUCA, you realise the very narrow limits of legitimate prediction. What work - the only thing that works - is qualified and nuanced judgment to make sense of external change and its future implications for you. How to improve your judgment? From sugary prognosticators you will get nothing useful. But there is a suite of tools, methods and endorsed practices, verified by analysts, and practitioners over 60 years, that leads step-by-step to a higher-quality point of view of your industry or sector's future opportunities. With this, your management team, your board, your whole outfit becomes futurate. That is, future-prepared. Mentally, systemically, organizationally ready to manage uncertainty and profit from change.